Approximately 8.6 million sports injuries occur every year according to the U.S. Department of Health, with 3.5 million occurring in children below the age of 14. The associated economic cost in the short-term of injuries is estimated to be upwards of $20 billion a year for collegiate and high school athletics alone.
Through 100+ customer discovery interviews with athletes, coaches, trainers, and physical therapists, we found three key problems in athletics that relate to injuries: (1) Lack of quantitative analytics for individual injury prevention and performance for athletes (2) Inefficiency of tracking team performance of all athletes simultaneously (3) Lack of a smart and scalable motion data management system.
The Brave product is designed to address the three problems outlined above. Our product benefits athletic teams on the field, at home, and during recovery. The mobile app and web portal provide real-time immediate feedback and post-session analysis using an in-house machine learning pipeline. We will provide unique data visualizations and simulations of all athletes utilizing our custom-made motion capture technology. Our product combines to create a central and intuitive management system for athletic teams.
Currently, we are working with the University of Virginia (UVA) Men's Rowing team to collect and analyze rowing data indoors as well as on the water. We are also evaluating golfing data at Glenmore Country Club in Keswick, VA. Clinically, we are collaborating with a group at Mary Baldwin University on an IRB biomedical study to assess injury prevention.